Hi. I’m Ben Johnston
I’m an SEO Director, data analyst, programmer and copywriter in London. On this site, I’ll show you how to bring data science to your digital marketing.
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A Bit About Me
18 years experience
I’ve been working in digital for a while
Results
Great results for nearly two decades
Leading teams
Driving performance from talented people
Analyst
Merging data science & SEO
Programmer
R, Python, Julia, Rust, VBA & more
Speaker
Want me to speak at your event?
My Latest Blog Posts
gMCP: A Self-Hosted MCP For Google Tag Manager & Your Google Data
If you could talk to your Google data and Tag Manager setup, what would it say? Would you use it to …
R For SEO Part 1: The Basics
The R programming language has lots of benefits for SEOs, but it just doesn’t get as much love in th…
Keyword & Topic Clustering For SEO With R
Keyword and topic clustering for SEO has been a hot topic for years, but one of the things I’ve noti…
What Is The Most Common Superpower In Comics?
If you read my post on Marvel crossover events a while ago, you’ll know that I absolutely love comic…
Sentiment Analysis For SEO Using Google Sheets
If you’ve had the dubious pleasure of working with me over the last ten or so years, you’ll have hea…
Tracking Email In Google Analytics
Email is one of my favourite marketing channels. There’s so much data to work with, and then there’s…
Git For Data Analysts: The Complete Guide
Maybe I’m alone in this, but when I’m building anything, be it a piece of data analysis using R, a V…
Tools of the Trade
Here are just a handful of the tools I use on a daily basis, at work or on this site.
If you see a link from me – particularly an affiliate link – you can rest assured that I wholeheartedly recommend the tool and use it all the time. There’s also usually content on how you can get the most out of it, too.
Want me to look at your tool, review it or promote it? Get in touch and let’s have a conversation.
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