Sorry, no. I’m not that Ben Johnston. I don’t play drums for a Scottish pop-punk band and I’m not a rugby player either. I’m a data geek and digital marketer from Colchester, Essex in the UK, now living in London. I hope that’s not too disappointing. Welcome to my blog.
I’m currently the SEO Director for Harvest Digital. I entered the industry as a copywriter and I’ve worked across the full digital spectrum over the last seventeen years, including email marketing, CRO, social media, project management, data analysis and paid media, always with a focus on leveraging data to get the best results.
Data is the lifeblood of digital marketing – it’s across everything, and I love using it to power the creativity myself and my teams are able to bring to our campaigns. It’s all about using data to power human creativity, and that’s what I talk about here – bringing data science to digital marketing.
On this site, I cover a number of my favourite topics within digital marketing, including SEO, data analysis, CRO and security, as well as PPC, workflows, using the R programming language for SEO, digital strategy, management or email marketing and it’s all about how we can bring these elements together.
I’m really passionate about what I do and I hope that comes across in my writing. A big part of why I do this is to share my ideas in the hope that they’ll give some other people their own ideas that they can use to take their work and this whole industry to the next level.
Outside of work, I read tons of comics, listen to lots of alternative music, particularly black and doom metal, industrial, goth, IDM, witch house and synthwave and I love to cook, but writing is my real passion. I’ve recently resurrected an old short story which I’m trying to turn into a novel.
I love speaking at events and Meetups, and I’m always happy to contribute to an article. You can find out more about that on my Speaking & Contributions page, and if you’d like me to review your tool, you can get in touch.
I’m not great at sticking to any kind of schedule with this site – I just write when the mood takes me and time allows, so the best way to keep up to date with what I’m posting is to sign up for my free email list. No spam, no sales pitches, just updates about my latest articles whenever I get around to writing them.
So, ready to see how your data can help you take your digital marketing to the next level? Sign up now and let’s take a ride.